Articles
2 articles
3/18/20268 min read
The Open Loop Hook Formula: How to Go Viral on TikTok in 2026
There's a reason you stayed up until 3 AM watching TikTok last night. It wasn't the dancing. It wasn't the trending audio. It was a psychological trick called an 'open loop' — and once you understand how it works, you can use it to make your own content impossible to scroll past.
9/25/20257 min read
Stop the Swipe: How to Craft High-Retention Hooks for TikTok Slideshows
Ever spend an hour on the perfect TikTok slideshow, only to see viewers swipe away in seconds? It's frustrating. The secret isn't a better filter; it's a better hook. Here's how to master them.