Articles
2 articles
3/18/20268 min read
The Open Loop Hook Formula: How to Go Viral on TikTok in 2026
There's a reason you stayed up until 3 AM watching TikTok last night. It wasn't the dancing. It wasn't the trending audio. It was a psychological trick called an 'open loop' — and once you understand how it works, you can use it to make your own content impossible to scroll past.
9/23/20257 min read
The Mid-Carousel Hook: Using a ‘Plot Twist’ Photo to Maximize Watch Time
Tired of your TikTok slideshows getting swiped away after two seconds? The problem isn't your photos - it's your story. We're diving deep into the 'mid-carousel hook,' a game-changing technique that uses a single surprising image to stop scrollers in their tracks and keep them watching until the very end.